How top brands are using a new technology to transform their sports sponsorships. Learn more
For Performance Marketing Teams
Fan Engagement
Understand and activate your entire fan universe in one customer data platform.
Lead Scoring & Segmentation
Identify and segment fans most likely to purchase.
For Data Teams
Data Management
Bring disconnected data sources together in the StellarAlgo Platform.
Integrations
150+ integrations unlock fan data from multiple sources and destinations.
Emerging Leagues
Live Events
Major Leagues
Media and Gaming
Multi-Property
About Us
We built the world’s largest fan database to help properties and partners succeed.
Culture
Our team thrives on challenges and growth.
News
Get the latest updates from StellarAlgo.
Leadership
Meet our team of sports and analytics experts.
Careers
Join our team of all-stars.
Customer Wins
average conversion rate for last-minute buyer activations
improvement on individual buyer churn rate (6% higher than league average)
revenue from won back individual ticket buyers
Retaining historical fans and bringing them out to multiple games in a season is critical, especially for teams in smaller markets. The Wings provide an example of how a consistent, thoughtful approach that meets fans in ways (and times) that align with their preferred purchase behaviours can result in significant improvements in fan retention and associated revenue.
Identifying the fan audiences who purchased within a week of the game and “last-minute” buyers made it easy to turn insight into action.
The Wings were able to do this by recognizing the dynamic fan preferences within their loyal fanbase. Advances in digital ticketing makes it possible for fans to buy tickets at the last minute in just a few clicks. This season, the Wings leaned into these fan behaviours.
The Wings diligently analyzed performance, made adjustments, and stayed the course. Even when some activations appeared to perform better than others.
Identifying meaningful connections with fans takes more than data. The first time a fan engages with your team provides an incredible opportunity to nurture and grow a loyal community, but who is engaging for their first time? What matters to them? How can we contact them the right way?
The StellarAlgo platform is designed to solve those challenges for the sports industry and make it easier to connect with fans. Get started with the First-Known Attendees Play to better engage new fans and bring them back to a second event in the same season.
Get Started
Sign up to receive some seriously Stellar content in your inbox.