Great Lake Loons segment fan messaging and drive 70% lift in mini-plan revenue

The Goal

The Great Lakes Loons were interested in using their individual ticket buyer data to effectively segment and message fans to grow their mini-plan and mini-package fanbase

What We Did

• Utilized Automated Lead Scoring to identify individual ticket buyers as top prospects for packages from within their existing customer base
• Automated Lead Scoring allowed the Loons to create a targeted holiday campaign with personalized messaging

How We Did It

• Leveraged StellarAlgo KPI dashboards: Sales by Product, Date & Event
• Leveraged StellarAlgo segmentation toolkit: Cohort Builder & Analyzer, Sales by Geographical Region, Customer Migration by Season, Attendance Patterns
• Leveraged StellarAlgo machine learning toolkit: Lead Recommender and Fan Clustering

“The Lead Recommender provided us with the ability to get those 5 star leads in the hands of our sales and marketing teams.  We were able to capitalize on the opportunity quickly and leverage insights provided to successfully reach targeted fans throughout our campaign.”

Eric Ramseyer

Director, Business Applications & Analytics