Stellar Play: Multi-Property Fan Universe Insights

Who This Play is For:    Business Intelligence   |   Corporate Partnerships   |   Marketing   |   Sales and Service

When you partner with StellarAlgo, you gain access to a growing library of custom Plays, backed by our own industry research and data asset made up of more than 200M fans, to help you activate target segments of your fan universe.

Here you will find a small sample of our Multi-Property Fan Universe Insights Play, designed to give you a small taste of the targeted guidance and step-by-step approach outlined in a typical Stellar Play.

To unlock the complete Play — including proprietary industry trends, Platform-specific directions, individualized support from a dedicated Account Manager, and much more — contact us to learn more about becoming a StellarAlgo partner.

Play Overview

The Multi-Property Fan Universe Insights Play is a foundational Play executed prior to the development of your seasonal strategies. By using StellarAlgo’s Fan Universe Dashboard and Segment Builder, you can conduct an in-depth analysis across all your properties, or select specific sub-segments of fans, to gain an awareness of your data and the strengths of your fan universe.

This Play is key to quantifiably characterizing where data overlaps across your universe, and the similarities and differences between your properties. Successful execution of this Play will feed the creation of successful data-driven strategies for marketing, sales and service, corporate partnerships teams, and other internal or partner requests.

The Multi-Property Fan Universe Insights Play is a guide that highlights how to develop and execute new strategies that will help you capitalize on this exciting opportunity.

What you need

Data and Integrations
  • Ticketing data

For added value, include:

  • Email pull and push
  • CRM pull and push
  • Fan demographic data enhancement (paid demographic data appends)
StellarAlgo Tools
  • Fan Universe Dashboard
  • Segment Builder
  • Segment Analyzer
  • Customer Product Migration
  • Fan Geo Map

When to run this Play

The Multi-Property Fan Universe Insights Play can be executed at any point in the season, however the most value is seen if conducted in post-season and off-season prior to the development of strategies for the next season.

This is a Play that can be run an annual basis and provides a strong foundation to inform your seasonal strategies.

Scope and effort required

This Play is complimentary to your ongoing efforts. It’s a new strategy that requires additional resources and time to execute.

Multi-Property Fan Universe Insights efforts are intended to be run as a week- to-month-long effort to act as the foundation and inform the development of strategic activities.

Strategy Sequence

1. Opportunity Identification

Fans exist in a team’s fan universe after they’ve interacted with that property (e.g., engage or purchase).

Use the Segment Builder to determine the total fan universe size across all your properties, and the fans who:

  • Exist in Team A’s fan universe, but not in Team B’s;
  • Exist in Team B’s fan universe, but not in Tea A’s;
  • Exist in both Team A’s and Team B’s fan universes.

2. Baseline

Capture a baseline to compare to season-after-season. This will also help you to answer the question “How did we do?” after running the Play.

3. Plan

Typically, our partners will run this Play to gain a comparative view of their team-specific fan universes so they can identify overlaps, similarities, and differences. By following this pattern, you’ll surface insights and opportunities you can share internally and externally.

The complete, unlocked Play provides StellarAlgo partners with a checklist of activities mapped to each part of the season to help you plan ahead and execute successfully.

4. Execute

Build your target fan lists using the Segment Builder and save them in the Segment Analyzer. Execute the analyses you selected based on your plan.

5. Results Capture

The results of the analyses can be captured in a format of your choosing. This is a great opportunity to set the stage and identify other valuable Plays that can or should be run.

When you partner with StellarAlgo, you unlock the full power of every Stellar Play, including:
  • Proprietary industry trends
  • Detailed step-by-step guidance to execute within your StellarAlgo Platform
  • Access to industry-leading support from dedicated Account Managers
  • And much, much more
What are you waiting for?

Learn More


Identify opportunities you can action across all your properties.

Expected Outcomes
  • A comparative view of your team-specific fan universes are used to identify fan universe overlaps, similarities, and differences between properties
  • Insights and opportunities are identified and served to you for your internal and partner requests

More fans.

Better Engagement.

Stellar Results.

Get Started