StellarAlgo partners with BNP Paribas Open

News & Media

Jul 12, 2023


World-renowned tennis tournament looks to better understand ticket buyer patterns, create personalized campaigns, and increase ticket sales revenue

Indian Wells, CA – StellarAlgo is pleased to announce a new partnership with the BNP Paribas Open that will see the tournament utilize the power of the StellarAlgo Platform to better personalize ticket sales campaigns using targeted fan segments and stay at the forefront of data-driven best practices.

“We’re excited to partner with StellarAlgo and use their technology to identify new strategies that will help us better reach our global audience and ticket revenue goals,” said Philippe Dore, Chief Marketing Officer of the BNP Paribas Open. “We look forward to adding this new platform to our portfolio of technical strategies for next year’s tournament and beyond.”

As global interest in tennis continues to soar, with a new era of young superstars entering the circuit, the BNP Paribas Open will use the StellarAlgo Platform to deliver personalized engagements designed to reach its global consumer database with the goal of bringing more fans to the tournament each year.

“We’re pleased to welcome the BNP Paribas Open as the newest member of the StellarAlgo partnership ecosystem,” said Nate Black, VP, Professional Leagues at StellarAlgo. “The team at the BNP Paribas Open have set some impressive targets for the tournaments ahead and we’re excited to dive in and support their continued growth.”

The StellarAlgo Platform is the easiest way to build and monetize the world’s most passionate audiences. Backed by machine-learning technology, StellarAlgo’s predictive capabilities enable live audience organizations to gain valuable insights into their fan universe, and to discern customer propensities for products and events while also unlocking the ‘Why’ behind conversion.

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About StellarAlgo

Founded in 2016, StellarAlgo is the leading customer cloud platform for the sports and entertainment industry, serving live audience organizations across North America, including enthusiast brands, sports teams, sponsors, and live events properties. Backed by proprietary machine learning technology trained on over 5-billion interaction data points across more than 100-million unique records, the StellarAlgo Platform enables industry professionals to predict and understand how fans engage with their favorite properties while implementing a fan-centric approach that maximizes the lifetime value of their fan universe – it’s the reason more than 110 major and minor league sports franchises, entertainment, and live audience organizations put the StellarAlgo Platform at the core of their operations. StellarAlgo is headquartered in Calgary, Canada. For more information, please visit

About the BNP Paribas Open

The BNP Paribas Open is the largest combined ATP Tour Masters 1000 and WTA 1000 tennis event on tour, attracting players and fans from around the world to the Coachella Valley each spring. Held annually at the Indian Wells Tennis Garden, the BNP Paribas Open has been named Tournament of the Year by both the WTA and the ATP Tour for a record-setting eight years. The 2024 BNP Paribas Open will take place from March 4 – 17, 2024. For more information, please visit

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