Western & Southern Open Expands Relationship with StellarAlgo

W&S Open

News & Media

May 01, 2019


Prestigious tennis tournament enhances relationship with analytics firm

Cincinnati, OH – StellarAlgo and the Western & Southern Open are proud to announce an extension of their partnership. One of the stops in the US Open Series, W&S Open will be leveraging StellarAlgo’s Customer Data Platform to enhance customer understanding and drive tournament sales.

“We strive to provide unforgettable memories and tremendous value to our fans each year,” said Western & Southern Open’s Tournament Director, Andre Silva. “StellarAlgo helps us understand the demand of our fans through their customer data platform. The extension of our partnership with StellarAlgo is a testament to our commitment and focus on providing the best tennis experience to our fans and we’re excited to continue to learn from their automated fan insights.”

Major tournaments and annual events, such as W&S Open, have a small window to deliver a best-in-class fan experience in a condensed amount of time, and then actively nurture tennis fans throughout the rest of the year. StellarAlgo’s Customer Data Platform enables live audience organizations to accelerate its understanding of customers and quickly capitalize on identified opportunities. The platform will allow W&S Open to scale their analytics efforts while transforming their customer understanding and, as a result, the customer journey. With over $25M in upgrades to the Lindner family tennis center over the past two years alone, W&S Open continues to provide unparalleled experiences and StellarAlgo’s Customer Data Platform will play a key role in nurturing the tournament’s most important asset, their fans. With machine-learning powered analytics, StellarAlgo’s platform  helps organizations gain a better understanding of their fans so that they can send timely, personalized messages to the right fans.

“We’re extremely excited to expand our partnership with one of the world’s most fan-friendly tennis experiences,” said StellarAlgo’s CEO & Founder, Vince Ircandia. “We’re looking forward to helping the organization scale their analytics efforts so they can continue to be leaders in connecting their fans to the right experiences and products over the course of the tournament. Working with a customer-centric organization like the W&S Open is a great opportunity for us and one of the things that makes this partnership such a great fit.”

StellarAlgo’s customer data platform uses machine-learning technology to enable live audience organizations to gain valuable insights and thorough understanding of their fan universe. The platform’s predictive capabilities allow organizations to understand customer propensities for products and events while also unlocking the why behind conversion. StellarAlgo works with some of the top major tennis tournaments along with major and minor league sports franchises, concerts, museums and more.

For more information, please visit www.stellaralgo.com.

About StellarAlgo

StellarAlgo’s proprietary Software-as-a-Service Data Platform™ enables live audience businesses to discover, understand, and connect with their fans. StellarAlgo is uniquely positioned to help organizations quickly and cost-effectively organize, analyze, and leverage the data they need to make successful business decisions in order to create the world’s best live event experiences. www.stellaralgo.com | Twitter | LinkedIn

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