Omaha Storm Chasers turn to technology partner StellarAlgo to better understand fans

Omaha Storm Chasers

News & Media

Feb 26, 2020


Triple-A Baseball’s Omaha Storm Chasers join their affiliate, the Kansas City Royals, in partnering with StellarAlgo to grow fanbase 

Papillion, NE – StellarAlgo and the Omaha Storm Chasers, Triple-A affiliate of the Kansas City Royals, are proud to announce a new partnership. The Omaha Storm Chasers are using StellarAlgo’s Customer Data Platform to support digital marketing efforts as they focus on growing their fanbase.

“Omaha is a wonderful baseball city and we continually strive to provide an outstanding family experience to all our fans. We’re looking forward to working with StellarAlgo to further understand our fans and support the overall growth of our fanbase, “ said Laurie Schlender, Vice President & General Manager at the Omaha Storm Chasers. “Our marketing and operations team is keen to use StellarAlgo’s platform to further enhance our digital marketing efforts and streamline our internal efforts to bring more fans to our ballpark. We hope to reach more Omaha citizens who are looking for family-friendly entertainment at an affordable cost.”

As organizations look to elevate the fan experience for their existing fanbase and new fans alike, they can find themselves overwhelmed by the data available to them from the variety of ways fans are interacting with a team. Using StellarAlgo’s Customer Data Platform, which is backed by powerful machine-learning and predictive capabilities, organizations like the Omaha Storm Chasers are able to quickly execute on valuable insights in a more targeted and personalized way. StellarAlgo’s automated insights unlock opportunities that teams can execute immediately, enabling organizations to prioritize their efforts and better nurture fans.

“We’re excited to be working with Omaha to help them achieve their goals to bring more fans to their ballpark through a more segmented and personalized marketing approach ” said James Elliot, Director of Customer Success at StellarAlgo. “Their marketing team has been enthusiastic about utilizing our segmentation tools to personalize their campaigns as well as track how those campaigns are performing over time. The automated insights are saving (will save?) the team a ton of time, allowing them to be more efficient in their day-to-day. Working with a team that values our hands-on approach is always enjoyable and we’re looking forward to continuing to help them drive value this season.”

StellarAlgo’s customer data platform uses machine-learning technology to enable live audience organizations to gain valuable insights and thorough understanding of their fan universe. The platform’s predictive capabilities allow organizations to understand customer propensities for products and events while also unlocking the why behind conversion. StellarAlgo works with major and minor league sports franchises along with live annual events, concerts, museums and more.

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About Omaha Storm Chasers 

The Omaha Storm Chasers are a Minor League Baseball team of the Pacific Coast League and the Triple-A affiliate of the Kansas City Royals. They are located in Papillion, Nebraska, a suburb southwest of Omaha

About StellarAlgo

StellarAlgo’s proprietary Software-as-a-Service Data Platform™ enables live audience businesses to discover, understand, and connect with their fans. StellarAlgo is uniquely positioned to help organizations quickly and cost-effectively organize, analyze, and leverage the data they need to make successful business decisions in order to create the world’s best live event experiences. | Twitter | LinkedIn

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