Lexington Legends Partner with StellarAlgo

Lexington Legends

News & Media

Mar 21, 2019


MILB’s Legends Engage StellarAlgo to Drive Actionable Insights from Sales and Marketing Efforts

Lexington, KY – StellarAlgo is proud to announce their partnership with the Lexington Legends, Class-A Affiliate of the Kansas City Royals. The Legends are using StellarAlgo’s Customer Data Platform to better understand how sales and marketing efforts drive fan affinity and engagement.

“We’re looking forward to gaining more visibility into how our marketing and sales campaigns are performing,” said Legend’s President & CEO, Andy Shea. “StellarAlgo’s platform is going to better position us for ‘smart marketing’, as I like to say, when it comes to talking to our fans and giving them the content that’s most interesting to them.”

Organizations such as the Lexington Legends have access to rich and robust fan data across various systems, but it can be extremely difficult to turn it into valuable insights, especially in an automated and timely manner. StellarAlgo’s Customer Data Platform helps organizations create a single view of their fans, which allows sales and marketing departments  to maximize opportunities to engage with the right fans, at the right time. Using machine learning capabilities, the Legends will also gain visibility into how campaigns are performing and why, which has historically been very difficult for all organizations given the pace of business.

“We’ve really enjoyed getting to know Andy, Jesse, and the Legends team and are excited to be working with them. They’re a data-driven organization and we’re looking forward to giving them those actionable insights that are going to help take them to the next level,” said StellarAlgo’s Founder & CEO, Vince Ircandia.

StellarAlgo’s customer data platform uses machine-learning technology to enable live audience organizations to gain valuable insights and thorough understanding of their fan universe. The platform’s predictive capabilities allow organizations to understand customer propensities for products and events while also unlocking the why behind conversion. StellarAlgo works with major and minor league sports franchises along with live annual events, concerts, museums and more.

For more information, please visit www.stellaralgo.com.

About StellarAlgo

StellarAlgo’s proprietary Software-as-a-Service Data Platform™ enables live audience businesses to discover, understand, and connect with their fans. StellarAlgo is uniquely positioned to help organizations quickly and cost-effectively organize, analyze, and leverage the data they need to make successful business decisions in order to create the world’s best live event experiences. www.stellaralgo.com | Twitter | LinkedIn

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