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Aug 08, 2019
StellarAlgo
We were recently featured on Front Office Sports in an article on how we help MiLB teams like the Indianapolis Indians, El Paso Chihuahuas, and Great Lakes Loons improve ticket sales and retention year over year. Check out this excerpt from the article!:
In 2018, Minor League Baseball experienced an expected slight decrease in attendance due to fewer scheduled games and unusually cold April and May. It is more important than ever that teams from single-A to triple-A understand their fans and what keeps them coming out to the ballpark. Indianapolis Indians – “We set the goal of getting that 10% up to 20% for single-game buyers this year,” Joel Zawacki, Assistant General Manager for Corporate Sales & Marketing states. “Having that information really changed our strategy with our ad campaigns, with our email campaigns, and with what we’re doing on social. Being able to pull and segment lists of previous purchasers within their platform and then turn that around and use it with our email provider has made both our paid and organic marketing efforts more efficient.”El Paso Chihuahuas – “Next year we have a pretty targeted plan that includes something that I’ve been preaching a lot: messaging post-game,” says Ross Rotwein, the organization’s Senior Manager Ticket Operations & Business Development Analytics. “We’re looking forward to doing that including touchpoints based off of the day of the week. If a fan purchased on a Sunday, which are our family days for example. Maybe they would be interested in a family pack on a Wednesday or something that might be more appealing for a family or that might be linked to a specific theme night. It’s things like that that I think are informing our approach now because we do have this information on hand.”Great Lakes Loons – “In my role as Director of Ticket Sales,” says Noah Heiber, “we have an abundance of leads and information. So I think at times when someone doesn’t know which way to go as a sales rep, I have almost too much information or too many leads lists to give out. I have more leads than we can call it this moment, which is fantastic.”
In 2018, Minor League Baseball experienced an expected slight decrease in attendance due to fewer scheduled games and unusually cold April and May. It is more important than ever that teams from single-A to triple-A understand their fans and what keeps them coming out to the ballpark.
Indianapolis Indians –
“We set the goal of getting that 10% up to 20% for single-game buyers this year,” Joel Zawacki, Assistant General Manager for Corporate Sales & Marketing states. “Having that information really changed our strategy with our ad campaigns, with our email campaigns, and with what we’re doing on social. Being able to pull and segment lists of previous purchasers within their platform and then turn that around and use it with our email provider has made both our paid and organic marketing efforts more efficient.”
El Paso Chihuahuas –
“Next year we have a pretty targeted plan that includes something that I’ve been preaching a lot: messaging post-game,” says Ross Rotwein, the organization’s Senior Manager Ticket Operations & Business Development Analytics. “We’re looking forward to doing that including touchpoints based off of the day of the week. If a fan purchased on a Sunday, which are our family days for example. Maybe they would be interested in a family pack on a Wednesday or something that might be more appealing for a family or that might be linked to a specific theme night. It’s things like that that I think are informing our approach now because we do have this information on hand.”
Great Lakes Loons –
“In my role as Director of Ticket Sales,” says Noah Heiber, “we have an abundance of leads and information. So I think at times when someone doesn’t know which way to go as a sales rep, I have almost too much information or too many leads lists to give out. I have more leads than we can call it this moment, which is fantastic.”
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