StellarAlgo announces formation of external advisory board, welcomes industry leader Jared Smith

News & Media

Jun 23, 2021


Former Ticketmaster president among those to provide feedback, insight and guidance as company continues to scale

Calgary, AB – StellarAlgo, provider of the leading Customer Data Platform (CDP) for sports and live audience businesses, today announced the formation of an external advisory board. The advisory board will bring together global professionals to provide guidance, insight, and feedback to the StellarAlgo executive team as the company continues to execute on its vision of making omnichannel personalization possible for live audience businesses, and their partners, looking to connect with more than 2-billion avid fans worldwide.

Since the company’s founding in 2016, more than 85 live audience properties from across North America – including the New York Yankees, the Portland Trail Blazers, the Vancouver Canucks, the Vegas Golden Knights, and the USTA, which owns and operates the US Open tennis tournament – have partnered with StellarAlgo to better understand and engage with their fans and drive revenue using a digital-first, data-driven approach.

As sports and live events businesses resume hosting full-capacity audiences, StellarAlgo has invested heavily in further developing the transformational capabilities of its product offering, including testing and implementing additional CDP features; working collaboratively with partners to address personalized use cases; and expanding its product roadmap to meet rising demand for services. The collective insight and experience provided by an external advisory board will help the company ensure it continues to capture the evolving needs of its partners, and to identify and anticipate opportunities and challenges facing the industry in the future.

“It’s my great pleasure to announce the formation of the StellarAlgo advisory board, which marks the realization of a goal our executive team set when the company first launched in 2016,” says Vincent Ircandia, founder and CEO, StellarAlgo. “All of us at StellarAlgo recognize the immense value outside perspectives can bring to the table, to inform our product roadmap, and to help us truly hear and understand what our partners – and the industry – are asking of us. The formation of an advisory board will enable us to seek and receive expert guidance and support as we grow our service offerings and strive to continually exceed the expectations of our diverse clientele.”

Joining the advisory board as an inaugural member is Jared Smith, president of Alterra Mountain Company. Smith brings more than 20 years’ experience in the live events and sports business industries to his role on the advisory board, including more than 15 years in various leadership roles at Live Nation Entertainment, including past president and global chairman of Ticketmaster.

“What really sets the team at StellarAlgo apart is their ability to join world-class expertise in customer management technology and services with a specific understanding of the elements that make the live entertainment industry unique,” said Jared Smith. “No one else is doing it quite like they are, and I look forward to being part of that momentum.”

“I’m pleased to welcome Jared Smith as an inaugural member of the StellarAlgo advisory board,” says Vincent Ircandia. “Jared brings a wealth of experience and years of leadership in the live events and sports business industries to the advisory board, as well as a background in technology, having played an instrumental role bringing innovative solutions to market that revolutionized the engagement experience for fans, customers, teams, performers, and brands. His wisdom and insights will be invaluable to not only me but to the broader StellarAlgo community – our staff, customers, and partners.”

The StellarAlgo executive team is currently evaluating select candidates who bring a broad range of professional experience across the technology, sports, live events, and direct-to-consumer sectors, among others. The company expects to announce additional appointees to the advisory board in the coming months.

About Jared Smith

Jared Smith served as president of Ticketmaster and executive vice president of Live Nation from 2013 through 2020, overseeing the world’s leading live event technology and services platform. Ticketmaster is the chosen partner for thousands of customers across the globe and powers more than 500-million ticket transactions per year. During his more than 15-year career with Ticketmaster and Live Nation, Smith’s efforts were responsible for the development of key industry advancements including Ticketmaster’s TM+, Presence, SafeTix, and Verified Fan products.

In earlier Ticketmaster roles, Smith reinvented the company’s approach to client, artist, and fan engagement and transformed its sales, product, and support organizations. He was honored on the Billboard ‘Power 100 List’ in 2020, 2019 and 2017, and was named to both the Sports Business Journal and Billboard40 Under 40’ lists in 2015 and 2014. Prior to joining Ticketmaster in 2003, Smith held various sales and marketing leadership roles in live event management and sports business. He holds a BA in Journalism and Mass Communication from the University of Iowa.

About StellarAlgo

Founded in 2016 by analytics experts and professionals from the sports and entertainment industries, StellarAlgo delivers in-depth, actionable data insights to help sports organizations and other live event providers build and monetize the world’s most passionate audiences. StellarAlgo’s Customer Data Platform (CDP) is a SaaS (Software-as-a-Service) product that collects and funnels an organization’s first-party online and offline customer data from multiple, often siloed sources, into a single user-friendly application. Working in partnership with more than 85 sports and live event properties, StellarAlgo is the leading CDP for live audience businesses and the only CDP on the market backed by machine learning models trained on more than 40-billion sports-specific interaction data points across over 100-million unique fan records, providing users with immediate access to valuable industry-relevant behavioral data.

Headquartered in Calgary, Alberta, Canada – with offices in Toronto, ON and Philadelphia, PA – the StellarAlgo team has deep domain knowledge of the sports and entertainment space, with expertise in specific customer and prospect analytics; our strength lies in our ability to not only aggregate an organization’s fan data, but to provide user-friendly tools to help teams action that data, helping drive measurable returns. For more information, visit

For more information contact:
Shannon McClennan-Taylor
Content Marketing Manager, StellarAlgo

More fans.

Better Engagement.

Stellar Results.

Get Started